Consulting services to help producers realize their goals through wise marketing decisions.

OptionVue Research has partnered with Market Wise, Inc., a Midwestern-based Professional Agricultural Market Advisory firm that was founded in 1992 and is currently serving over 100 farm customers in 6 states with an excess of 90,000 acres of row crop production.

Market Wise offers personalized marketing programs tailored to individual farm operations and designed to meet the marketing needs of each individual producer. This is accomplished through frequent personal contact to review the basic marketing alternatives, such as cash strategies, basis considerations, the futures and options markets, as well as government and insurance programs.

As Market Wise tailors recommendations to each individual’s unique situation, they stress the importance of education. Market Wise (and OptionVue) want clients to have a better understanding of marketing and the tools and strategies they are utilizing.

Market Wise focuses on seasonal price patterns, historical price levels, and individual farm profitability rather than price outlook/prediction. While price expectations cannot be ignored, such expectations are considered to help determine which marketing tools and strategies should be utilized rather than trying to benefit from an expected, or predicted, price movement.

Through the use of sound marketing and risk management practices, Market Wise concentrates on the overall profitability of the farm operation and not on “selling the high” or on “trading profits". This is done by tracking the total position of the farm, including existing physical inventory, growing crops (or expected to be grown), cash forward sales/contracts, futures or options positions, and government or insurance payments.

To obtain more information on Market Wise's farm marketing services, call toll free 1-800-928-5401